TANGO GROUP EXPANDS THREE-YEAR
CLIENT RELATIONSHIP WITH THE KELSEY GROUP THROUGH NEW MARKETING
COMMUNICATIONS ROLE
HINGHAM, Mass. – November 4, 2002 – Tango
Group LLC, a business communications firm providing senior-level
public relations and marketing communications services, today
announced that it has been selected by Princeton, NJ-based, research
and consulting firm, The Kelsey Group, to provide marketing communications
services.
This new marketing role represents an expansion of Tango Group’s
three-year relationship with client Kelsey, in which Tango has
provided ongoing public relations support for the firm's Continuous
Advisory Services and annual industry conferences.
“We work hard to build long-term relationships with our clients,
so it is extremely gratifying when we are able to enjoy the mutual
rewards of that effort with a firm like The Kelsey Group,”
said Eileen Pacheco, founder and CEO, Tango Group. “We are
delighted for the opportunity to bring additional value to The
Kelsey Group by applying the knowledge we’ve acquired over
three years as Kelsey’s PR firm, to the company’s marketing
program.”
The Kelsey Group (www.kelseygroup.com)
is the leading provider of research, strategic analysis and events
focused on print and electronic Yellow Pages and pervasive communications.
Through its Continuous Advisory Services, consulting, proprietary
research and conferences, The Kelsey Group guides organizations
by offering analysis and products about print, Internet and voice
platforms.
About Tango Group
Tango Group is an experienced business communications firm,
providing end-to-end public relations and marketing services to
small and medium-sized companies in the high tech, biotech and
professional services industries. Senior-level communications
strategy, hands-on execution, a business-focused approach and
a flexible support model, ensure clients achieve their business
goals and the highest return on their communications investments.
For more information about Tango Group, visit www.tango-group.com
or contact Eileen Pacheco at 781.556.1026 or eileen@tango-group.com.
