TANGO GROUP SELECTED BY HAWTHORNE
EXECUTIVE SEARCH TO DEVELOP AND EXECUTE NAME CHANGE STRATEGY
HINGHAM,
Mass. – November 9, 2004 –
Tango Group LLC, a business communications firm providing senior-level
public relations and marketing communications services, today
announced that it will develop and execute a name change strategy
for Hawthorne Executive Search of Wilmington, North Carolina.
Tango
Group will assist Hawthorne in establishing a single brand for
its Yellow Pages, Interactive Media and Life Sciences recruitment
and consulting operations, which previously operated under two
company names.
“From
an operations perspective, it makes sense to bring the two businesses
under the Hawthorne Executive Search name,” said Eileen
Pacheco, president, Tango Group LLC. “From a positioning
and marketing perspective, we look forward to helping Hawthorne
leverage its newly combined resources and create a strong, united
presence in the marketplace.”
Hawthorne
Executive Search is an international leader in executive recruitment,
specializing in providing executive talent to the Yellow Pages,
Interactive Media, Life Sciences, and Travel and Aviation industries.
The firm maintains a 95 percent completion rate for all engaged
projects, successfully completing over 75 percent of its searches
within 60 days of assignment. Clients retain Hawthorne Executive
Search for its industry specialization, global network, commitment
to total quality service and client loyalty.
About Tango Group
Tango Group LLC is an experienced business communications firm,
providing public relations and marketing services to small and
medium-sized companies in the high technology and professional
services industries. For more information about Tango Group, visit
www.tango-group.com or contact Eileen Pacheco at 781.556.1026
or eileen@tango-group.com.
For more information about Tango
Group, contact Eileen Pacheco at 781.556.1026 or eileen@tango-group.com.