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TANGO GROUP TAPS
SUE VAILLANCOURT TO HEAD UP PUBLIC RELATIONS PRACTICE
HINGHAM, Mass. February 12, 2002 Tango Group
LLC, a business communications firm dedicated to providing hands-on,
senior-level public relations, marketing communications and strategic
planning services, today named Sue Vaillancourt vice president and
director of the firms public relations practice.
Tango Group is thrilled and privileged to bring aboard a proven
PR pro like Sue Vaillancourt, said Eileen Pacheco, president
and founder, Tango Group. The breadth and depth of public
relations experience she has acquired through her work at top public
relations agencies, start-ups and in corporate environments will
be invaluable to our clients, and instrumental in helping us build
a strong public relations practice.
Prior to joining Tango Group, Sue was director of public relations
for Work.com, a joint venture of Dow Jones and Excite@Home. At Work.com,
Sue led the development of strategic messaging and positioning,
media and investor relations programs, and marketing and employee
communications. Before Work.com, Sue managed public relations programs
for Excite@Homes business-to-business division. While at Excite@Home,
she was responsible for the public relations effort to introduce
spin-off venture, Work.com, garnering national broadcast and business
and technology print media coverage.
Previously, Sue created the first strategic public relations program
for InfoWorld Magazine and gained extensive technology public relations
agency experience at Miller/Shandwick Technologies. During her tenure
at Miller/Shandwick, Sue led strategic public relations programs
for Compaq Computer Corporation including the launch of Compaqs
Workstation division and product line. Sue began her public relations
career with Creamer Dickson Basford where she was involved in all
aspects of client programming for full service accounts such as
Digital Equipment Corporation, NYNEX and Panasonic. Sue holds a
Bachelor of Arts Degree from New England College.
About Tango Group
Headquartered in Hingham, MA, Tango Group is an experienced
business communications firm, providing end-to-end public relations
and marketing services to small and medium-sized companies in the
high tech and professional services industries. Senior-level communications
strategy, hands-on execution, a business-focused approach and a
flexible support model, ensure clients achieve their business goals
and the highest return on their communications investments.
For more information, contact Tango Group at 781.556.1026 or
e-mail Eileen Pacheco at eileen@tango-group.com.
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